Thu Dec 20 00:04:22 PST 2018

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Domain age does come into play to determine Google ranking, and the older the page, the more
advantage it receives
This advantage does not necessarily last a long time, but the material point is that
a brand new domain (all else being equal) will not rank as highly as one that has existed for a year or
more

Expiration Date
Factoring in expiration dates is a potential way to strength rankings on Google
If you renew your domain
one year at a time, or renew only when the domain is about to expire, it communicates a signal to Google
that the site is not a priority
This kind of information could potentially weaken rankings and is not
advisable

By registering a domain for a number of years at once, or at least a good distance from the expiration
date (ie
, within 12-24 months from the expiration), it indicates to search engines that that you are
committed to sustaining the site activity and development for a substantial amount of time

Domain Length & Structure
Short domain names and URLs are preferable over longer ones, both for usability and SEO purposes
As
an example, it would be more advantageous to have the domain www
example
com as opposed
to www
theexamplewidget
com

Also, exact keyword match domains can offer great benefits
For example, if a website is about
bloodhounds, it would be best to have the domain www
bloodhounds
com
This would benefit the site in
three ways
First, it will make remembering the domain very easy for visitors who want to come back

Second, the domain will enjoy a fair amount of type-in traffic
Third, when linking to the website, others
tend to use the URL or the name of the site in the link text, and having an exact match keyword be the
URL of a website certainly won't hurt

Having an exact keyword match domain used to be a significant factor in rankings; however, nowadays it
only offers indirect ranking benefits (as noted above)

It is also important to remember, when focusing on the structure of your website, that value within a site is
based on content and incoming links
URLs do play a role, but the strength of links, and content on your
site will be what drives potential for possibly ranking higher on search engines

Good luck!

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