Tue Dec 18 23:03:45 PST 2018

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Don't stuff your alt tags with keywords, but instead, try to make them as useful as possible
Another way
of trying to decide which alt attribute is good and which is bad is to realize that screen readers (tools for
making web pages accessible to the visually impaired) utilize the alt tag to provide a description of the
image to the user
So make your alt attributes are short and descriptive, so that if you could not see the
image and the alt attribute was reading to you outloud, the description would be useful

Image Title Attribute
The Title Attribute is a combination of HTML and wording added to HTML tag (e
g
, images, links, block
level elements) and provides supplementary information (in the form of a small pop-up) when the user's
cursor hovers over the subject element
For example, if you have a 'Contact Us' button on your page, you
can use a Title attribute to briefly explain what type of contact form the user will see when they click on
the button


Image Links
Images can be used to create navigational links within a website, and can contribute to the optimization of
the internal linking structure
Since images have no textual information that the search engines can 'read,'
the search engine spiders use the Alt (and to a lesser degree the Title) attribute to determine what the
image link is about

Page Titles
The title tag is a required part of all HTML/XHTML documents, and plays an important part in both user
experience and search engine optimization
The title tag's intended use is to provide a concise and
accurate description of the content on a webpage and plays an important part in improving user
experience
By including relevant keywords, webmasters can make a significant impact on a website's
ranking; making descriptive and keyword-rich title tags one of the most important aspects of on-page
search engine optimization

The title tag is displayed to users in both search engine results, and almost every major browser,
including Google Chrome, Internet Explorer, Safari, Firefox and Opera
In a browser, the title tag is
displayed either at the top of the window or in each active tab

Example of title
tag displayed within browser tabs
Like with the meta description, search engines will only display a limited amount of characters in search
results, and page titles that exceed that limit will be shortened and an ellipsis (


) will replace the clipped

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