Wed Dec 19 03:03:44 PST 2018

Page | 9 ramthoughts

Text Emphasis--Bold (strong) & Italic (em)
Bolded or italicized text are used to emphasize or draw the eye to important concepts, ideas or
information in the content of a webpage
Webmasters can achieve the look through the use of the use of
four HTML tags: , , and
The and tags display text in italics, and the
and tags display text in bold
Each of these tags provide a little bit of value to search engines--
for those keywords that are emphasized--while serving a purpose, visually, in the content of a webpage

The key difference between the and tags lie in presentation versus structure
To the average
user, the tags could be used interchangeably as both display text on a screen in italics
A screen reader
approaches each tag differently, however
When reading content, a screen reader will overlook the
tag as a visual element
When reading the tag a screen reader will say the text with emphasis

Like with the and tags, both the and appear similar when displayed on a screen

When read by a screen reader, the tag will be overlooked, while the tag will be spoken to a
user with strong emphasis
The tag is presentational; the tag is structural

Alt Attribute
The alt attribute is used to note alternative text (alt text) information to be rendered when the elements to
which the alt text has been applied are not available to be rendered (e
, missing image file, missing
video file)
The alt text is also utilized by screen readers (generally used by the visually impaired)

A visually impaired reader will hear the alt text in spoken language so the description should be used to
impart the exact information that the image is meant to do
For example, if the image in question is of a
flag, and the flag is being used not necessarily to refer to a country, the alt text can read something along
the lines of "A flag blowing in the wind
" However, if the image is meant to refer to a specific country flag,
then the alt text could read "The U
" So the alt text is based on the intention by which the image
was used

For search engine optimization purposes, the alt text can be used to not only describe the intention of the
image, but to also incorporate keywords which are relevant into the alternative text
It is important to
remember that the alt tag is not to be used to simply include a list of keywords or a sentence stuffed with

What Is SEO logo
Title Attribute
The title attribute is used to provide additional information about an HTML element such as an image or
The title attribute usually shows up in browsers as a tooltip which pops up when the cursor hovers

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