Wed Dec 19 04:03:45 PST 2018

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over the element which has a title attribute
Though the title attribute does not have any direct impact on
rankings, it is important to avoid doing anything that could at some point harm rankings, so do not use the
title tag to stuff keywords in the HTML code
The title attribute should complement the alt text, so don't
just repeat the same text in both attributes
Even though the title attribute does not have a direct impact
on SEO, it can be a helpful tool for users, by providing incentives for additional clicks and longer time
spent on a website which can indirectly impact a site's rankings


HTML Cleanup
The idea here is exactly as the heading describes, to clean up your HTML code so it is as efficient and
lean as it can be
There are a variety of basic changes you can undertake to help make your pages have
a better content to code ratio (the less code as compared to content, the better)

Externalize all your CSS and JavaScript -- Instead of including your CSS and JavaScript inline, use
the tag to import that part of your code as necessary, cutting down many lines of code (which in the case
of stylesheets, could be hundreds of lines)

? Optimize image sizes for faster load time - Everyone wants to have great looking images on their
web pages, but those images should not interfere with the quick loading of pages
It doesn't help to
have high resolution images which are then reduced in size to fit on your page
All this does is make
your pages load slower
So instead of having large images, which are resized for use, why not use
images that are the exact size that you need? Also make sure you are using the appropriate file
format for the situation, so avoid using a
BMP format when a
JPEG,
GIF, or
PNG would do just
fine

? Avoid using tables - For a while now, web developers have moved away from using tables and are
using CSS based site structures instead, which cuts down on the amount of code on the page

However, there are still some web developers who have either not acquired the new skills necessary
to work with DIV elements and CSS to construct their pages, or have not yet updated their clients'
websites to eliminate the use of tables for general website layout
It could also be the case that you
developed your website yourself and need help to make this transition
Regardless of the reason, it
is important for SEO purposes to move away from table-based layouts to help slim down your HTML
code
This will not only help load the page slightly faster, but also reduce the content to code ratio,
which can positively impact organic search engine rankings

? Eliminate unnecessary code - Remove any part of the code that is not necessary to make your
pages function properly
For example, if you have excessive commenting (especially if it was used to
insert keywords into your code), then trim down the comments to leave only the essentials
Another
thing to look for is the excessive nesting of DIV layers, paragraphs, and other HTML elements which

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