Wed Dec 19 07:03:45 PST 2018

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Types of Links
? Image Links: These are links which do not have any anchor text and are comprised of just an image
being linked to the destination URL
The image link can be valuable, but it is not as desirable with a
text link, keyword rich (this does not mean keyword-stuffed) anchor text

? Text Links: Text links, as the name suggests, are the traditional type of link that everyone is used to
seeing on every webpage
Text links are highly desirable as they allow for specific keywords to be
linked to the destination URL
This is advantageous because the search engine algorithms assign
more relevancy to the link if the anchor text is in line with the content of the page to which it is
pointing

Link Relevance & Origin Quality
We cannot overemphasize the importance of the relevance of the page from which the link originates, to
the page to which it points
The relevance of the page and the quality of the site which it is a part of, are
the factors that can make a link highly useful or potentially disastrous

Link Relevance
The relevance of a link is determined by the content of the site (or page) from which it originates as
compared to the content of the site (or page) to which it points
So the closer the topic of the page/site
from which you are getting the link is related to the page/site to which the link will be pointing, the more
value the search engine algorithms will assign to that link
As a result, the rankings of the page which is
being linked to will see more significant improvements in rankings than it would otherwise

Link Origin Quality
Aside from relevance, the quality of the page from which the link originates also impacts the value that it
is able to pass along to the destination page
In this case quality does not refer to how technologically
advanced a page/site is or how intricate and awe inspiring the visual elements are, but rather, it refers to
the quality of the content on the page which is in turn determined by the quality and relevance of the links
which the linking page/site has earned

You can learn more about link development techniques and opportunities in our Link Development Guide

Universal Search
"Universal Search" is a feature of Google search which pulls data from multiple data sources to display on
the search engine result pages (SERPs)
This includes videos, images, news headlines, and local search
engine results
Universal Search is designed make search results more user friendly, broadening the
results from simple text only, so that users can view all the cross-media search results on one page


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