Wed Dec 19 10:03:54 PST 2018

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Videos
In Universal Search results, videos have an approximately 41% higher click-through rating than their plain
text counterparts, meaning that this area should be a key focal point in marketing

Basic Video SEO
? Ensure the quality of your video content does well enough to rank in the first place
(Note: Nearly
100% of videos returned in universal searches also ranked on the first place of their native platform,
so if your video is not yet ranking well on its home page, it is likely you will not rank in a universal
search
)
? Host your video on the most frequented platforms, such as Youtube

Keyword Do's and Don'ts
? DO NOT USE transactional keywords (such as 'buy', 'cheap', 'free' and 'sale' etc
) or navigational
keywords (such as brand descriptions, names, site URLS, etc) as these tend to signal a more
spammy quality

? DO USE informative words like 'how to', 'learn', 'what is' and 'history of' as these types of terms aim
to address a question or solve a problem and tend to rank better

Local Business Listings
Local business listings (on Google it is called Places for Business) allow businesses to have a presence
which stands out from the rest of the organic results
This distinction is based on many factors that
Google takes into consideration (e
g
, if the search term indicates an intention by the searcher to find a
local business)






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