Wed Dec 19 11:03:49 PST 2018

Page | 17 ramthoughts

Example of Local Business Listings in Google
The Local Business listing not only includes a link connecting to the homepage of the business, but it also
makes information accessible to search engines, such as user ratings, business location, categories of
business, etc

There are many factors that Google takes into consideration, most of which are not publically known,
when assigning rankings to local results
One such factor is the rating that a business or business
location has received from Google users--naturally the better the reviews, the better the rankings
Google (and other search engines to a certain extent) utilize other signals such as local
citations, and proximity to the city center when it comes to local rankings

One way to further help rankings is to have positive reviews and star ratings from clients who rank the
company on Google
Google also considers rating from other sites such as Yelp, which also increases

Google News
In order for a company's site to be included in Google News searches, they must apply by submitting their
site for consideration
Google has a list of guidelines suggested for companies to review before
submitting their website for inclusion
Websites are accepted based on the content of their news
reporting, the frequency and authority with which they publish articles, and the number of posts and
users, etc
In addition, there are technical guidelines that reflect whether or not the site is user-friendly,

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