Wed Dec 19 12:03:52 PST 2018

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and whether Google's computer algorithms can crawl the site
To learn more, please visit the Google
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Website Content, Structure &
To strategically organize web content, one of the primary questions to ask is, "Is the site easy to navigate
and can users find the information they seek?"
To help improve the chances of your website ranking higher in the search engines, it is important to
ensure that the site is easy to navigate
This is accomplished by arranging information in a logical pattern,
by thematically arranging content silos through URL structures and internal linking by applying
appropriate keywords for page theming, etc
This gives structure as opposed to scattering random articles
and disorganized thought-flow on the site
The purpose of good website organization is to ensure solid
structure and consolidation of content in a logical pattern, so as to be straight-forward to navigate, both
for users and search engines as they crawl and index your page(s)

Topic Scattering Analysis
Topic Scattering Analysis is the process of analyzing the existing content on your website to identify
areas where content for specific topics is scattered across multiple pages/sections, and purposefully
organizing that content into larger cohesive units of information
The analysis begins by checking whether
or not the topic is being covered in multiple silos or sections of the site, then organizing the information
and content in a way that makes sense and is easy to digest
Topic Scattering Analysis is crucial for
consolidating the information and content on your website and providing search engine spiders logically
structured information to digest

Content Consolidation
As you evaluate topics on each page, analysis must be made to see if there is any opportunity to merge
the information onto one location
For example, if you have a page covering details on a wooden table,
and on another page with details about a red table, it might be helpful to combine and consolidate the
information into one space, if the content does not benefit from having two distinct pages for fairly similar
Combining content enables Google to consolidate ranking signals on important pages and
can crawl your site more effectively

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