Wed Dec 19 14:03:45 PST 2018

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To learn how to to a 301 redirect, please see our 301 Redirect Tutorial (going live soon!)
The rel="canonical" attribute acts similarly to a 301 redirect, with a few key differences
The first being
that while the 301 redirect points both spiders and humans to a different page, the canonical attribute is
strictly for search engines
With this method, webmasters can still track visitors to unique URLs without
incurring any penalty
The tag which can carry the canonical attribute is structured as follows


The tag would be placed in the of the HTML document which needs to assign attribution to
the page which the search engines should deem the original

Webmasters can also exclude pages from search engines through the use of a noindex meta tag on
specific pages
Using the noindex meta tag, webmasters can ensure the content of that page will not be
indexed and displayed in the search result pages

?
?
The final recommended method involves using a robots
txt file
Using robots
txt, webmasters can provide
directives to search engine spiders to keep them from indexing certain parts of a website
The URL of
these pages may still show up in some search engine indexes, but only if the URL of the page is search
for specifically
Tip: While official search engine bots (spiders) will follow robots
txt protocol, malicious
bots often ignore them entirely

If placed within the robots
txt file the below directive would prohibit the bing spiders from crawling and
indexing the 'widgets' directory

User-agent: bingbot
Disallow: /widgets
To learn more about the robots
txt file, please see our robots
txt Tutorial (going live soon!)
Thin Content
Thin content describes, both, pages which have very little content, or pages which may have a lot of
content of little value
The latter is more accurate a description as there can be pages with very little
content which are useful (i
e
, if a topic only takes a few sentences to cover/describe, then it is not
necessary to generate a encyclopedic volumes of content for it)

According to Matt Cutts, the head of Google's web spam team, thin content contributes either very little or
no new information to a given search
This problem is particularly common for e-commerce sites that may
have hundreds or thousands of pages for different products with only minimal product details and
information


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