Fri Jan 18 00:03:10 PST 2019

The best way to get your site indexed is through having a search engine follow
a link from another site. This section will focus on how to maximize the speed
and efficiency of this process. I will address paid inclusion (mentioned above) in
more depth toward the end of this book.
Social Interaction and Links
Where to Get Links
? Create content or ideas that important people can identify with and
would likely link to.
? Directories may link to sites you submit.
? You can exchange links with similar websites. If you can afford to, it is
better to create legitimate business partnerships and friendships rather
than just to trade links with whoever is willing.
? Writing articles about your topic and placing them on other websites
can give you inbound links via the article signature. If you submit
articles to other sites, you may want to create unique content just for
the article submission sites, or have a longer or different version of the
article on your site so that you are not fighting against duplicate
content issues when others syndicate your articles.
? Writing press releases can give you inbound links.
? You can participate in forums that provide signature links. If you
participate in communities and leave relevant, useful comments, then
eventually people may want to link to you if they start to like you.
? Buy links or rent advertising space.
? Donate to charities for links.
? People interested in your site may eventually link to you without you
asking. Generally, this is where SEO battles are either won or lost in
competitive markets.
Generally, the easier and cheaper the link is to get, the less a search engine will want
to trust it. Getting other people to want to talk about you or your business (and
link to you) is the golden egg of SEO.
Search engines want to count legitimate editorial citations. They would prefer not
to count other types of links as votes. Some engines, such as Google, have
advanced algorithms to find and discount many artificial links.
How often do Search Engines Crawl?
Search engines constantly crawl the web. Pages that frequently update with strong
link popularity may get crawled many times each day. Pages that do not change
that often, are associated with spammy sections of the web, and/or have little link
popularity may get crawled only once or twice a month.

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