Fri Jan 18 13:01:09 PST 2019






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If you are using a content management system for your site, make sure you are not
accidentally offering search engines the same (or near same) content at multiple
URL variations.
Places to Find Directories


I created the Directory Archives, which should only list directories that parse link
popularity to sites listed in them or directories that look like they might drive traffic
to listed sites. In addition, Search Engine Guide and ISEDB each have a large
directory of directories (though many of the directories listed in those may not
parse link value).
Ensure that the page is in Google?s cache and that the address bar shows the
location of the site the link is going to before paying for placement in any directory.
I also created a Microsoft Excel Directory Checklist sheet so you can track your
submissions to many general directories. Some of them are a bit sketchy, but some
of them are decent, and most of them provide links for free or for a one-time fee.
The directories with a blue background are the ones I believe provide the most
authority in Google or are priced cheaply enough to provide value even if Google
does not count them.
The Value of Directory Listings
The value of a single directory link is usually not very great. Directories add value
after you list in many of them, especially if you are listing in high-quality ones next
to other sites that are in your same vertical.
If you have a keyword-rich domain name, it will help you get descriptive inbound
links from directories. Most sites on the web only have links from a few dozen
sites. By listing your site in a half dozen to a dozen quality directories and also
getting links from other relevant quality sites, you can quickly build up a great
linking campaign at minimal cost.
Known SEO Circles
Most directories are not of amazingly high quality, listing many lousy websites.
Martinibuster, a link building guru, often emphasizes avoiding being heavily located
in known SEO circles.
For example, common SEO strategies for a new site might be to list a site in a
bunch of directories, write a press release or two, trade links with many low-quality



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