Thu Jan 17 08:03:10 PST 2019

? Mix your link text up. Adding words like buy or store to the keywords in your
some of your link text can make it look like more natural linkage data and help
you rank well for many targeted secondary phrases.
? Survey your vertical and related verticals. What ideas/tools/articles have
become industry standard tools or well-cited information? What ideas are
missing from the current market space that could also fill that niche?
? If you have a large site, make sure you create legitimate reasons for people to
want to reference more than just your home page.
? If you are looking to hire an SEO, you may want to look at or feel free to ask me to recommend you to someone.
? Brett Tabke (owner of WebmasterWorld) wrote a quick guide worth looking at
before building your site:
When Algorithm Changes Occur
Your rankings will improve. They will also get worse. Many people rush off to
change things right away when the algorithms change. Sometimes the search
engines roll in new algorithms aggressively, and then later roll them back. They
cannot fight off new forms of spam and determine how aggressive to be with new
algorithms unless they sometimes go too far with them.
If you are unsure of what just happened, then you may not want to start changing
things until you figure it out. Sometimes when algorithms are rolled back or made
less aggressive, many sites still do not rank well because their webmasters changed
things that were helping them. Nobody is owed a good rank, and just because a
ranking temporarily changes does not mean that a site has been penalized. It is far
more likely that the ranking criteria shifted and the site may not match the new
ranking criteria as well as it matched the old ranking criteria.
One of the greatest SEO techniques is knowing when to do nothing at all. I had
one client with whom I shared profit, but for whom I did not do much work after
the first few months. Why? After I built his site up, he had a strong market
position. I could have kept building many links, but it would not help him reach
much more of the market. It would have added nothing but cost and risk. If you
are too aggressive, it adds to the risk profile without adding much on the reward
Tim Mayer, a well-known Yahoo! search engineer, once mentioned that it did not
make sense to bring a knife to a gun fight (when referring to how to compete for
terms like Viagra). The opposite also holds true -- if you are using a shotgun, and
the competing sites are using slingshots, then you stand a greater chance of being
All SEO techniques are just a balance of risk versus reward, and while you want to
rank at or near the top of the search results, you probably do not want to use
techniques that are exceptionally aggressive as compared to the other top-ranking
sites if you intend to build a site for long-term profits.

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