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140

History in the Search Community


Author of SEO Book: A Well-Known Search
Blog

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Top Selling Marketing Book Author


Speaker at Search Engine Strategies &
WebmasterWorld

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Directory Editor

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Moderator at Many Professional Discussion
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Search Engine Ranking Achievements


Search Marketing ROI Results

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Client Testimonials

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Descriptive, reader-focused subheadings improve the usability of your website,
both for search engines and human visitors. Remember that the headings help
structure the information, but you shouldn?t overdo it. If you start doing things
like placing all your content in an H1 tag, bolding the H1 tags, or bolding all
occurrences of your keywords, then you are doing things that would give search
engines a reason to discount your page. Thus, the combined effect will be more
likely to hurt your rankings on multiple fronts, since your content may look less
appealing to search engines and site visitors will be less likely to buy from it or link
to it.
Place Your Keywords Where it Makes Sense
? Place keywords in paragraphs.
? Place keywords in heading tags.
? Place keywords in img alt tags.
? When the word is part of a small statement making a specific point,
you may bold it or italicize it.
? You may also want to include your keywords a few times in bulleted
lists.
? When possible, place the keywords in links, and don?t forget
navigation.
? Don?t focus on just one core keyword over and over again. Mix in
many variations.
? The key focus of the page should be on readability. If the page does
not make sense to human eyes, then it is no good for a search engine
and it will not make sales. You want to use keywords often, but not
to the point where it sounds like you are writing for the search engine
and not the user.
? When in doubt, ignore the keywords, write your article for people, and
then come back to it and make sure you covered all the important
topics you wanted to cover.




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