Thu Jan 24 12:03:12 PST 2019






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Cheesy Link Exchange Trick
Some people also 301 redirect their new site to an established site to have it show
the PageRank of the other site. Since the PageRank only updates every three
months, they can make many link trades based on fooling webmasters with the
toolbar PageRank from the other site.
Automated Link Exchange Emails
Automation is an extremely bad thing during the human interaction portion of
link exchange. There is a program by the name of Arelis that will automate nearly
100% of the link exchange process, and it may be useful to use for most portions
EXCEPT the human interaction.
You stand a far better chance to get links if you are extremely personal in your
link requests. There are a few linking tools I occasionally use, but keep in mind
that anything that sends automated queries to search engines is usually going to be
against their terms of service.
Evolving Link Analysis
As Google has moved away from PageRank and anchor text and relevancy
algorithms have moved toward things like TrustRank, site age, and link authority,
most of the link analysis tools on the market provide little ROI for the effort and
price required to use them. They can?t measure what the relevancy algorithms are
looking at ? how do you measure TrustRank when the numbers are not public?
You may want to use SEO for Firefox to get an overview of the competitive
ramthoughtsscape, Hub Finder to find topical hub pages, and Yahoo! Site Explorer to dig
up some of your competitor?s top backlinks, but I wouldn?t recommend buying
any link analysis tools at this point. The time and effort spent analyzing outdated
stats would be better spent building links.
SEO for Firefox
The best way to know what your competition level is to look at the quality of the
top few sites and their link profiles. Are their sites .edu sites, old well branded sites,
or other highly useful sites? Do they have many editorial links pointing at their
site?
Google primarily relies upon site age and link reputation to determine relevancy for
competitive terms. Links from government or educational sites are more likely to
be well-trusted in search results since, typically, it is harder to influence them than
the average .com website.



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