Tue Jan 22 18:03:11 PST 2019


19
Site Optimization
Use text-based navigation.
If you already have, or insist on using, graphic navigation, use descriptive alt text
on the images, and link to every primary page from your sub pages in the footer of
the sub pages.
Use descriptive keyword breadcrumb navigation.
Make a site map.
Check the text that links pages of your site to make sure it?s descriptive whenever
possible.
Link to resources outside your own site that improve each user's experience.
Deep link to related articles and content from your page copy.
Rely as little as possible on the site navigation. Instead, guide your visitor through
your site with links in the active content portion of the site.
Link to, and use, a cascading style sheet from every page.
Avoid duplicate content issues. Ensure that each page has significantly unique
content that does not exist on other pages on your site or other sites.
Registering With Directories
Register your site with the major directories.
Register your site with a couple better second-tier directories.
Register with a couple local or niche-specific directories.
Link Building
Make sure your site has something that other webmasters in your niche would be
interested in linking to.
Create content that people will be willing to link at even if it is not directly easy to
monetize. These linkworthy pages will lift the authority and rankings of all pages
on your site.
When possible, get your keywords in the link text pointing to your site.
Register with, participate in, or trade links with topical hubs and related sites. Be
in the discussion or at least be near the discussion.
Look for places to get high-quality free links from (like local libraries or chambers
of commerce).
Produce articles and get them syndicated to more authoritative sites.
Participate in forums to learn about what your potential consumers think is
important.
Issue press releases with links to your site.
Leave glowing testimonials for people and products you really like.
Start an interesting and unique blog and write about your topics, products, news,
and other sites in your community.
Comment on other sites with useful relevant and valuable comments.
Sponsor charities, blogs, or websites related to your site.
Consider renting links if you are in an extremely competitive industry.
Mix your link text up, if you can.
Survey your vertical and related verticals. What ideas/tools/articles have become
industry standard tools or well-cited information? What ideas are missing?
Read Brett Tabke?s quick couple-page guide
http://www.webmasterworld.com/forum3/2010.htm



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