Wed Jan 16 09:03:11 PST 2019

product names and you are not creative enough to cover the permutations in your
page copy. Usually it is better to cover the permutations in your page copy with
sections like alternate part numbers, etc.
If you use the meta keywords tag, it should be unique for each page upon which
you place it. The keywords tag is a good place to put common misspellings,
synonyms, and alternate versions of a word.
Sample Uses of the Meta Keywords Tag
? If you optimized a page for the keyword phrase drop shipping, you may
want to include the word dropshipping in your keywords tag, although if
the term is that competitive, keyword tags are not likely to matter.
? Notice how in my above example meta keyword tag, I spelled the word
optimization with an ?s?. I targeted the spelling with a ?z? on my page
and am placing ?s? versions in my keywords tag. The term is likely
going to be too competitive to compete for using just a meta tag, but
most phrases are not going to be as competitive as search engine
? Some items are model 15-M or 15M or Cannon 15-M or Cannon 15M.
? Prescription is often mistyped as perscription.
If a term is competitive, it is going to need to occur in your page copy and/or
inbound link text for you to rank well for it.
Meta Description Tag
Many search engines will use the meta description as part of the page abstract if the
exact search term that was searched for is found in the meta description tag.
Additionally, it sometimes appears in search results if the search engine cannot
extract meaningful content from the page copy or if the algorithm feels the meta
description will provide a more useful presentation.

This tag should be between a sentance to a paragraph and should not appear
keyword-stuffed. The text should read well to the human eye since this tag is still
used in many search results pages. A good or bad description can be the difference
between a click and being ignored. Google shows ~ 160 characters from the meta
description tag in their search results.
If you write a compelling description, it could boost your click-through
rates and, thus, deliver you more targeted traffic.

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