Wed Jan 23 02:03:14 PST 2019

How to do Well in Yahoo!
Yahoo! usually lists a site within about a month. The best way to get your site
submitted is by building a strong linking campaign. If you need to get your site
indexed quickly, Yahoo! does have two paid inclusion programs. Search Submit
Pro is recommended for large databases that are hard to crawl, sites with rapidly
rotating inventory, event sites on a tight deadline, or sites that need the tracking
provided by the program.
While also factoring in linkage data, Yahoo! Search places a bit more weight on on-
the-page factors than Google does. Yahoo! Search results are far easier to
manipulate than Google?s search results.
To do well in Yahoo! Search, your pages should have a decent keyword
prominence and be properly structured using descriptive heading tags,
subheadings, descriptive linking, and navigation (as mentioned above in the ?How
to Optimize Your Pages? part of this e-book).
High rankings for more competitive terms will require you to build a linking
campaign. Yahoo! Search is not as discriminatory as Google is with scrubbing out
bad links. Off-topic inbound links are still somewhat powerful to help improve
your Yahoo! rankings, though it is usually best to get links from similar sites when
At the 2004 Las Vegas WebmasterWorld World of Search Conference, Yahoo!
stated that they prefer if you have somewhat shallow directory paths of three or so
levels deep or less.
example: = good
= bad
At the 2004 Chicago Search Engine Strategies conference, Jon Glick stated that
Yahoo! looks at both the links to a page and the links to the site to help determine
the relevancy scores of a particular page. While Google does not clearly state what
they do, it is quite clear that a page on a trusted authoritative domain will outrank
the same content on a newer domain with less trust.
Why Yahoo! is Somewhat Focused on On-The-Page
Yahoo! has a paid inclusion program that allows them to generate revenue from
people who join their paid inclusion program. By relying on page content, Yahoo!
makes it easier for its paid inclusion members (or other editorially reviewed content
participants) to improve their rankings. I cover paid inclusion in depth near the
end of this e-book in a section called ?paid inclusion.?
While Google?s search results seem to be tuned to informational websites, Yahoo!?s
algorithms are tuned more toward commercial websites. Google has little

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