Wed Jan 23 18:03:47 PST 2019

Remember, CTR is a measure of how many people clicked on your ad. It does not reflect the conversion rate on your landing page, such as the number of people who completed a form, or contacted your sales rep. Taken by itself, the CTR can tell you how appealing your ad is by how many clicks it generates ??? but if you are aiming for conversions, not just viewers, then the CTR alone won???t tell you a lot.

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